Learn to A/B test like a professional | Udemy

By the end of this course you’ll have a clear understanding of A/B testing and how it fits into the overall conversion rate optimisation (CRO) process. You’ll be able to set up and run A/B tests that will help you to improve your website’s conversion rates.

A large number of A/B testing courses out in the marketplace just show you how to set up and run A/B tests. This is all well and good, but they tend to miss out on critical elements within the whole process – like setting and measuring goals, gathering insights and creating problem statements and hypotheses.

In this course I take you through the entire A/B testing process, incorporating:

• Setting a baseline and goals;
• Gathering insights;
• What the different types of experiment are;
• What you should do before, during and after running an A/B test
• Documenting your experiments.

The course is suitable for both beginners and people with digital marketing experience.

It’s ideal if:

• You want to start running A/B tests but don’t know where to start.
• You already work in marketing and want to expand your knowledge.
• You run a small or medium-sized business and want to increase your sales.