English | Size: 117.21 MB
Genre: eLearning
What you’ll learn
The Concept of Hospitality Marketing
Historical Perspective of Hospitality Marketing
Current Perspective in Hospitality Marketing
Trends in Hospitality and Tourism Industry
Strategic Marketing: services and experience
Marketing mix
Competitive Analysis
Environmental Analysis
Product and Market Development
Learn about Hospitality Marketing, historical perspectives and new trends.
Utilizing and developing effective tactics and promotions is part of hospitality marketing, which is done to appeal to one’s brand in this sector. Restaurants, hotels, theme parks, and food service providers all have the same primary objective: to offer exceptional service and give their customers an unforgettable experience.
By constructing the picture you wish to present to your guests, hospitality marketing positions your business. It’s what sets you apart from your rivals and provides your brand personality. with an incredible variety of places to eat or go. A marketing strategy for the hotel industry that is effective will be able to draw in both your target demographic and potential new customers. Marketing is what entices them, and offering a memorable customer experience with distinctive goods and services is what entices them to return. The hospitality industry is a broad category of fields within the service industry that includes lodging, food and drink service, event planning, theme parks, travel and tourism. It includes hotels, tourism agencies, restaurants and bars.
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